The loudest pitch and the best business are rarely the same thing.
We talk to the people doing the building, not just the ones announcing it.
Our Mission
We believe the real lessons in business are found in the process, not the press release. Our coverage follows the work: what was tried, what failed, and what eventually held up.
Our Standards
Every article is reviewed for accuracy and specificity. We favor documented decisions over anecdote, and we correct errors publicly.
Practical coverage for people building something real.
The bylines
The writers whose names you will see under our articles.
Stefan Keller
Built a personal brand that eventually replaced a salary. Covers positioning and the slow game of organic visibility.
Anders Holmberg
Built tools for a crypto startup and left a sceptic. Writes about Web3 business models without the evangelism.
What We Cover
Startup formation, market testing, pricing decisions, small business operations, team building, and the long stretch between launch and stability.
What Guides Us
Builder-Led
Our sources are the people doing the work, not just the ones announcing it.
No Hype
We skip the pitch-deck language and describe what actually happened.
Independent
We do not accept payment for favorable coverage of any business or founder.
Practical Insight
Every article includes something you can actually apply to your own work.
Legal
Contact
[email protected]Company
LaunchCrafters Ventures Lda.
Rua do Ouro 77, 1100-062 Lisbon, Portugal